Say it Better, Say it Bold!

Writing has always been my thing. Long before it became my job, it was how I made sense of the world. Today, I channel that into everything from my weekly newsletter to blogposts built for SEO (yes, even Google loves good writing on social), social media copy, articles, and ads. Across formats and platforms, the goal is the same: writing things people actually want to read.

social media & ads

Skills: social copy, tone of voice definition, community tone, campaign messaging, content strategy, conversion-focused writing.

blogposts & artigos

Skills: insights-driven storytelling, research & synthesis, tone of voice adaptation, content structure & readability, trend analysis & cultural commentary.

At YOUPIX, I was responsible for crafting daily content for Instagram — always-on posts rooted in the universe of the creator economy and shaped by a conversational tone of voice. From reactive memes to educational carousels, each piece was designed to resonate with a community deeply immersed in digital culture. I also developed ad creatives for the brand’s paid courses, blending clarity, conversion strategy, and tone consistency. [click on the image]

before

For Ana, a healthtech offering more human, accessible health insurance, I helped define the brand’s tone of voice and wrote launch content that introduced Ana to the world — always aiming for warmth, clarity, and trust.

after

Writing has always been my starting point — and one of my greatest strengths. Here you’ll find a selection of pieces I’ve written throughout my career, covering SEO-driven content, digital culture, and consumer behavior. Some were built to rank on Google. Others to break down complex ideas in a clear, strategic way. What they all have in common: they aim to inform, connect, and keep people reading until the very last line.

Need help crafting messages that resonates and perform? Let’s make it happen.

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